October 2010
1 post
Why do businesses exist?
This is probably the most asked question in business courses. Why do businesses exist? Why are they created? Because they want to launch a product or want to provide great service? Some teachers would answer NO.The right answer, apparently, is always money. But I would like to suggest a different view on this.
Businesses exist to satisfy needs.
Everything we do, every decision we make is based...
September 2010
1 post
Your customers' technographic profile (or what...
When planning an online marketing campaign it is very important to know how your users are using the internet. Are they uploading videos and creating blog posts or are they more of a critiquing crowd? This knowledge could help you know what tools would be best to energize your customers. Play around with it. The data is from 2009 but I believe it hasn’t changed that much.
August 2010
1 post
4 tags
The Kids Are Texting a Frightening Amount
The Kids Are Texting a Frightening Amount It goes without saying that texting is startlingly popular—but what does popular even mean? Mashable has an infographic illustrating who’s texting the most (hint: teen girls), where, and how far we’ve come since the advent of the SMS. [Mashable] Send an email to Sam Biddle, the...
April 2010
8 posts
Facebook is Taking Over the Internet!
Run for the hills. Facebook is taking over our lives! Well maybe not our lives, but it is definitely affecting how we experience the web, which let’s face it, IS some peoples’ lives. Here is a list of reasons why I think people will never leave Facebook in the future even if they do leave Facebook. 1. The most important reason is that the Facebook platform is so customizable...
Random Thoughts on Small Businesses
Forget Fortune 500 companies. Small is the new big. Small companies everywhere are taking over and with good reason too. How is this happening? One word: versatility. Let me ask you a quick question. How long does it take a fortune 500 company to start a new marketing strategy or to simply tweak an existing one? Months. Now how long would it take an entrepreneur? Minutes. When big companies start...
Market Research for Huge Dummies
If seasoned marketers read my headline they would just laugh and flip the page or I guess its close the window now… First of all I hate everybody who starts off explaining what something is not. Why do they do that? We want to know what something means not what something doesn’t mean. It just seems a little off to me but oh well, marketers will be marketers. I just wanted to get that...
Brand Yourself NOW!
I found this great video conference about micro-branding or how David Armano puts it Brand U.0. What really got me thinking was the fact that people everywhere are creating their own brand image and they don’t even realize it. I sure didn’t when I started to use Facebook. But now, with all the amazing tools that the internet provides us with (Twitter, Facebook, Flickr, LinkedIn,...
Free Brand Image Analysis
I was reading Groundswell by Josh Bernoff and Charlene Li while I was doing my laundry and stumbled upon a very interesting bit of information. There is a way to see what people think of your brand, or rather how they categorize it. If you are familiar with del.icio.us then you know where I am going with this. For those that don’t, del.icio.us is a site where you can bookmark the sites you...
3 Ways to Use Twitter to Your Advantage
Plain and simple: Twitter is the ultimate marketing tool. And best of all it’s free. Here are a few suggestions on how to use twitter to your advantage.
1. Market Research
What do people think about your brand?
Search your company’s name and see what people have been saying. Remember that positive comments are great but negative comments are even better. That means you can improve...
Rinse and Repeat is the Twitter Killer
Maybe that headline wasn’t the best title for this post but I made you read it didn’t I? What I basically mean by this is that if your business is on Twitter, repetition is king. You don’t want to treat your Twitter strategy like a super bowl ad: a huge commercial once a year. You should rather do small contests or send low quantity coupons several times throughout the year.
I...
How Can Armaggedon Save Your Business?
I am going to let you in on the greatest inside secret all marketers jealously keep to themselves. This secret will make you richer than you have ever imagined. Are you ready? Drumroll please. People prefer to buy things they are emotionally attached to. There, I said it, it’s out in the open. Marketers beware, now everybody knows your secret. Are you disappointed? Of course you are!...