Forget Fortune 500 companies. Small is the new big. Small companies everywhere are taking over and with good reason too. How is this happening? One word: versatility. Let me ask you a quick question. How long does it take a fortune 500 company to start a new marketing strategy or to simply tweak an existing one? Months. Now how long would it take an entrepreneur? Minutes.
When big companies start thinking locally and hurdle-free they will have the upper hand, but until they do the world is an oyster for people starting their own businesses.

About the advantage
The biggest mistake an entrepreneur could make would be not to harness this great advantage. And what is his greatest weapon? Viral marketing. Use Twitter to reach out to your customers, give out coupons, start contests, ask for feedback, give your followers tips on how to use your product. Use Facebook to share videos and pics about your products. Connect with your customers and most important of all, talk with them, not to them.


About the product
The greatest minds in marketing and advertising have always said, it is not necessary to have a super innovative product.  In fact, they recommend that you don’t sell an innovative product because there is nothing more difficult than trying to start a non existing market. Build on the success of bigger businesses, but give your company a personalized touch.

Bottom line is, starting a business must seem like a daunting task, but if you take it one step at a time I promise you that it will make things seem much simpler. Have a vision, a big one, but have small objectives that take you to that vision. That is the secret.

Just something to think about.